UP Catalyst, an emerging player in sustainable battery raw materials, has announced that Florian Wunsch will join the company as Chief Commercial Officer (CCO). With a distinguished career in Formula 1, Nissan, and Morrow Batteries, Wunsch brings decades of expertise to the fast-growing startup, as it aims to revolutionize carbon material production with groundbreaking, energy-efficient technologies.
Wunsch’s decision to join UP Catalyst highlights the company’s potential within the advanced battery raw materials industry.
Florian Wunsch commented:
“UP Catalyst’s technology is highly advanced, delivering premium carbon products, such as graphite and carbon nanotubes, with record low energy consumption. The demand for these materials is increasing across a wide range of applications, and UP Catalyst is strategically positioned for sustainable growth.”
With a distinguished career that includes a 14-year tenure at Nissan and leadership roles in both established and emerging markets, Wunsch’s move to a dynamic deep-tech startup reflects his enthusiasm for innovation. “Transitioning from an established industry to a fast-growing startup is energizing. My early experience in e-mobility sparked a passion for contributing to transformative technologies that have real-world impact.”
In his new role at UP Catalyst, Wunsch will focus on defining an efficient go-to-market strategy and building the foundation for the company’s future growth. He envisions UP Catalyst achieving profitability within the next five years, supported by robust processes and a strong partner network that will help drive the company’s global success.
Reflecting on his diverse career—ranging from Formula 1 engineering to e-mobility lobbying—Wunsch brings a unique perspective to UP Catalyst. “I have learned most from challenges and mistakes, and I have my fair share of them under my belt. These experiences have shaped my approach to leadership and innovation,” Wunsch expressed.
“We are thrilled to welcome Florian Wunsch to our team at UP Catalyst. As CCO, his primary focus will be on securing new commercial partnerships and reinforcing the development of sustainable battery materials for Europe’s electric vehicle market. With his expertise, Florian Wunsch is set to strengthen UP Catalyst’s position as a leading sustainable raw materials producer, aiming to supply carbon materials for one million batteries by 2030, in line with Europe’s ambitions for a greener battery industry,” emphasized the founder and CEO of UP Catalyst, Dr Gary Urb.
In addition to his professional ambitions, Wunsch noted a personal motivation that drives his focus on sustainability. “Becoming a father has shifted my perspective. I am now even more committed to leaving the world in a better condition for future generations. This mindset aligns closely with UP Catalyst’s mission, which was a key factor in my decision to join the company.”
