Privacy Policy



UP Catalyst OÜ
Akadeemia tee 23
Tallinn, 12618


Phone: +372 5329 2353

Management board:

Ivar Kruusenberg
Kätlin Kaare

Disclaimer / Data Protection

1. Content of the Website

The author may not be held responsible for the topicality, correctness, completeness or quality of the information provided. Liability claims made against the author which relate to loss of goodwill or material damage caused by the usage or non-usage of the featured information, or rather through the use of incorrect and incomplete information, are not possible unless it can be demonstrated that the author acted willfully or was grossly negligent.
All offers are non-binding and without obligation. The author expressly reserves the right to modify, add or remove part or all contents of this website temporarily or permanently without prior warning.

2. References and Links

In the case of direct or indirect links to other websites (“hyperlinks”) that are outside the responsibility area of the author, the author would only be liable if he had knowledge of the content and it was technically possible and reasonable for the author to prevent the use of illegal content.
The author therefore expressly declares that at the time of linking, the corresponding linked pages were free of illegal content. The author has no influence whatsoever with regard to the current and future design as well as with regard to the contents of the linked pages. He therefore expressly distances himself from all content of all linked sites which were changed after the link was established.
This statement applies to all links and references established within the author’s website as well as to external additions in guest books, discussion forums and mailing lists. For illegal, incorrect, or incomplete content and in particular for damages resulting from the use or non-use of such information, the provider of the linked website is solely liable, not the party that merely established the link in question.

3. Legal validity of this legal disclaimer

This disclaimer is to be regarded as part of the internet publication, which has been referred to on this page. If sections or individual terms of this text are not legal, are no longer or not fully applicable, the content and validity of the remaining parts of the document remain unaffected.

4. Copyright

All rights reserved. Text, images, graphics, sound, animations, and videos as well as the arrangement of the same on UP Catalyst websites are protected by copyright and other commercial protective rights. The content of these websites may not be copied, disseminated, altered, or made accessible to third parties for commercial purposes. In addition, some UP Catalyst websites contain images that are subject to third-party copyrights.

5. Trademarks

Unless specified otherwise, all trademarks on UP Catalyst websites are protected by trademark law. This applies in particular to UP Catalyst brands, nameplates, company logos, and emblems. The brands and design elements used on our pages are the intellectual property of UP Catalyst, Estonia.

6. Disclaimer

These websites were compiled with the utmost care. Nonetheless, the accuracy or correctness of the information they contain cannot be guaranteed. UP Catalyst shall not be liable for any loss or damage resulting directly or indirectly from use of these websites, unless caused intentionally or in gross negligence by UP Catalyst.

7. Licensing

The intellectual property such as patents, marks, and copyrights contained on UP Catalyst websites is protected. These websites do not grant a license for utilizing the intellectual property of UP Catalyst or third parties.

8. Online dispute resolution (ODR)

Information regarding online dispute resolution (ODR): The European Commission offers a platform for the resolution of online disputes. This platform is dedicated to facilitating the out-of-court settlement of disputes concerning contractual obligations in online sales and service agreements.
The platform can be found at

9. UP Catalyst respects your privacy

When using our websites, you may be asked to provide personal information. Answering these questions is voluntary. Your entered data is automatically encrypted using SSL (Sockets Layer Protocol). SSL is the industry standard for transferring sensitive data over the internet. Your data will be stored and processed in accordance with the Estonian and European data protection regulations as well as our internal guidelines. The personal data collected in the context of UP Catalyst websites are used for the purpose of contract execution and processing your inquiries.
Processing and use of your data for the purposes of customer service and market research will only be carried out with your explicit consent (Data Protection Declaration of Consent) or based on the admissible processing of address lists for a postal contact.
Upon request, we will inform you whether, and if so, which personal data we have stored about you. If we have misrepresented information about you, we will correct it as soon as you advise us. Your Data Protection Declaration of Consent (consent to customer care and market research) may be revoked by you at any time in the future. To do so, please contact UP Catalyst at

10. Web server log data

When you access the UP Catalyst page, your web browser is technically configured to automatically transmit the following data (“log data”) to our web server, which we then capture in log files:
• Date of access
• Duration of Visit
• URL of the referring website
• pages viewed
• files downloaded (downloads)
• videos viewed/audio tracks listened to
• individual links clicked
• search words or search phrases (site search browser used, etc.)
• File retrieved
• Data volume transmitted
• Browser type and version
• Operating system
• IP address
• Domain name of your internet access provider
• If the visit is a result of online advertising such as banners, video ads, search engine advertising, etc., we also record which banner, ad word, etc. motivated the visit to UP Catalyst

This is exclusively information which does not allow you to be identified. This information is necessary for technical purposes in order to correctly deliver the content requested by you and its collection is an unavoidable aspect of using websites. The log data is analyzed purely for statistical purposes in order to improve our website and its underlying technology and is subsequently deleted.
The log data is stored separately from other data, which is gathered as part of your use of our shop or contact formular.

11. Collection and processing of personal data

No personal data is stored unless voluntarily disclosed by you for a specific purpose, e.g. in the context of a registration, a survey, a contest, a contact formular or in performance of a contract.

12. Use of cookies

1) UP Catalyst cookies
UP Catalyst uses cookies and active components (e.g. JavaScript) to track visitors’ preferences and customize the design of the websites.
Cookies are small text files stored on your computer when you visit our website. You can delete the cookies at any time. However, this can result in some functions no longer being available. For information on deleting the cookies, please consult your browser’s help function.
2) Third-party cookies
Some UP Catalyst websites incorporate content and services from other providers (e.g. YouTube, Facebook, Google, Twitter) who, in turn, may use cookies and active components. UP Catalyst has no influence on the processing of personal data by these providers.
Please note that the option provided by UP Catalyst to configure settings for cookies used has no effect on cookies and active components from other providers (e.g. YouTube, Facebook, Google, Twitter).
Please refer to the respective provider’s websites for information about the use of cookies and how your data is handled.

13. Use of the web analytics tools

1) Google Analytics
UP Catalyst uses Google Analytics the web analytics tool to measure and analyze website traffic.
This data is collected in anonymized form so that it can no longer be traced back to a user. In particular, this is done by anonymizing the IP address.
Cookies are used for metrics to enable website usage to be analyzed. In particular, UP Catalyst uses them to improve data quality. The information generated about the use of websites is transmitted anonymized to the statistics server ( which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043
Only authorized persons have access to this anonymized data.
2) Facebook Pixel
UP Catalyst uses Facebook Pixel the web analytics tool to measure and analyze website traffic. This data is collected in anonymized form so that it can no longer be traced back to a user. In particular, this is done by anonymizing the IP address.
Cookies are used for metrics to enable website usage to be analyzed. In particular, UP Catalyst uses them to improve data quality. The information generated about the use of websites is transmitted anonymized to the statistics server, which is operated by Facebook Inc., Palo Alto, CA, USA (“Facebook”).
Only authorized persons have access to this anonymized data.

14. Use of social plugins as part of social media

1) Google Maps
UP Catalyst websites use social plugins (“plugins”) of the social network google maps, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043
If you visit a page on our website that contains such plugins, they are initially disabled. The plugins are not enabled until you click the button that is provided. By enabling the plugins, you establish the connection to google maps and give your consent to the transmission of data to google maps. If you are logged into google maps, google maps can associate the visit with your google maps account. If you press the respective button, the corresponding information is transmitted directly to google maps by your browser and stored there.
For information about the scope and purpose of data collection, the further processing and use of the data by google maps, and your rights and the settings you can configure to protect your privacy, please refer to the google maps Data Protection Notice.

15. Use of external links

UP Catalyst websites may contain links to third-party websites operated by providers that are not associated with us. After you click the link, we no longer have any influence over the collection, storage, or processing of any personal data transmitted by clicking the link (such as the IP address or URL of the page that contains the link), as the behavior of third parties is, by nature, beyond our control. Therefore, UP Catalyst is not responsible for the processing of personal data by third parties.

16. Use of personal data and purpose specification

UP Catalyst, or a service provider engaged by UP Catalyst, uses your personal data for the purpose of technical administration of websites, customer administration, product surveys, or inquiries you submit to UP Catalyst and only in the scope necessary for this purpose or according to the description of processing purposes given at the corresponding locations of our websites. Our employees and the service providers engaged by UP Catalyst are obliged to maintain confidentiality and to comply with the provisions of the Estonian Personal Data Protection Act.
Moreover, all necessary technical and organizational measures are taken to comply with data protection rules.

17. Security

UP Catalyst takes security precautions to ensure that the data we have under our control is protected against manipulation, loss, destruction, and unauthorized access or disclosure. Our security measures are being continuously improved in accordance with the state of technological developments.

18. Advertising

When you provide us with personal data, we use it to inform you about our products and services and, where applicable, to include you in surveys about them, provided you have given us your express consent to use your personal data for advertising purposes. If you have granted your consent for such use, but no longer wish to receive advertising from UP Catalyst, you can revoke your consent at any time. Your data is then deleted, or provided that it is necessary for billing and accounting purposes, blocked accordingly.

19. Revoking consent

You can also revoke your consent to the future collection, processing, and use of your personal data.
Personal data will be deleted if the consent for its storage is revoked, if the data is no longer needed for the purpose for which it was collected, or if storage of the data is inadmissible due to other legal reasons.
Data which is necessary for billing and accounting purposes or which is subject to the legal obligation to preserve is not affected.

20. Contact

To obtain more information or to submit suggestions or complaints regarding the processing of your personal data, you can contact us via the addresses below.

Teele Niidas
Head of Marketing
UP Catalyst OÜ
Akadeemia tee 23
Tallinn, 12618